Techbros gotta deliver shareholder value, and if that means trying to monopolise our sense of place, so be it.

It is nevertheless a seductive idea: tried.sweated.kickbacks certainly seems a more accessible reference than 53°57′49″N , 002°01′22″W or SD986519 (UK National Grid) or XX7G+7V Skipton (Google Plus Code). Just don’t try going to tried.sweater.kickbacks instead, that’s in a field in rural Manitoba.