Urban legend, perpetuated by social media & soft news segments on the telly.

“Products containing DEET repelled best, and the more DEET they contained, the better they worked. Off! Deep Woods, which contains 23.8 percent DEET, provided the longest-lasting protection: 302 minutes on average. By contrast, Avon Skin-So-Soft Bath Oil failed after 9.6 minutes, on average.” (SNOPES)