That used to be called The Oslo Boat but has now been rebranded Go Nordic Cruiselines.
The old name was good and clearly communicated what it was (a boat) and where it went (Oslo*).
New name? What is it? It sounds somewhat maritime so probably still a boat? Where does it go? All over the Nordic region? No! Just between Copenhagen and Oslo!

*Unless, admittedly, you were already in Oslo in which case it went to Copenhagen.