The official name of a company is rarely the name they’re trading under. Small companies are almost always named after an owner. It requires more paperwork and fees and obligations to have a custom-named corporation, and there’s no point until you’ve got multiple shareholders and stuff.

It’s why you’ll often see “Glenn Durgan Ltd Trading As SOLVERS” or the like on shop windows where they’re displaying their licensing information. (at least in my neck of the woods)