Smiffys is a real shop. The first time you see one, it seems to be a temporary outlet, the sort of thing so flimsy that it could not possibly trade all year round. It’s got “that logo” with the sort of smile-tick thing. But this is not the case. You can get a sexy dray horse costume in one of five UK retail locations and at many, many stockists.

Here’s an unsexy dray horse to calm things down. I think, strictly speaking, the dray is the cart with the barrels on it.